Since 2022 I have managed merchandise design, branding, photography, and social media for Just Be Coffee Roasters. The work I have done and will do for JBCR is near and dear to me as it is my family's business. Working at the roastery has allowed me 3 years of valuable experience managing a brand and it's marketing.
I approached the coffee bag design with the goals of minimizing cost and maximizing functionality. I designed a 12oz kraft bag that would be used for each blend and single origin. Then I created a design system for the labels that focused on white space and grids that allowed for the typography and imagery to breathe. Resulting in a label that could be easily redesigned and edited no matter what the blend was. This was important because coffee came in and out of season and we are constantly updating our selection of beans.
The design of the JBCR social media posts needed to fufill the brand creed, "Locally Roasted Coffee Driven by Community". Therefore I placed an emphasis on playfulness and a welcoming feeling. A brand that is down to earth and is not afraid to have fun. For imagery I would use recurring character designs that felt nostalgic and cozy. As well as feature pictures of the roastery's shop dogs Beans and Olive. These two are defentitely a fan favorite.
